Learn Projection Re: Brief, The Documentary
A few months ago, nosotros introduced Project Re: Brief, our experiment to reimagine online advertising. We took only about of the most loved promotion campaigns from the ‘60s as well as ‘70s as well as and brought them dorsum to life for the digital historic menstruum amongst the tending of the advertising legends that made them inwards the get-go place. Together, nosotros created a serial of ads designed to start conversations as well as burn upward imaginations most what technology scientific discipline tin terminate brand possible, such equally ads that enable ii strangers on contrary sides of the Blue Planet to connect over a can of soda, or that interpret a client service sense into an instant, shareable, personalized animated video.
But Re: Brief is non only most the ads themselves. It’s also most the creative procedure behind them: bringing “old school” advertising legends as well as technologists into the same room to practise digital ads that consumers honey equally much equally they loved the iconic campaigns of yesterday. To part this experience, today nosotros premiered the documentary cinema Project Re: Brief, directed yesteryear Emmy winner Doug Pray, at the Cannes Lions International Festival of Creativity—also available on YouTube.
This hour-long documentary follows the even out of the 5 fine art directors as well as copywriters who made the master ads equally they come upward out of retirement to “Re: Brief” their classic campaigns: Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it similar y'all loathe it”); Paula Green (Avis’ “We endeavour harder”); as well as Howie Cohen as well as Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”). While major shifts inwards technology scientific discipline pick out reshaped the advertising business, equally nosotros learned from our heroes of the past, the basic tenets of storytelling haven’t changed. We flora these icons’ ideas, wisdom as well as passion for nifty advertising inspiring as well as promise y'all practise equally well.
For to a greater extent than details on Agency Blog.
But Re: Brief is non only most the ads themselves. It’s also most the creative procedure behind them: bringing “old school” advertising legends as well as technologists into the same room to practise digital ads that consumers honey equally much equally they loved the iconic campaigns of yesterday. To part this experience, today nosotros premiered the documentary cinema Project Re: Brief, directed yesteryear Emmy winner Doug Pray, at the Cannes Lions International Festival of Creativity—also available on YouTube.
This hour-long documentary follows the even out of the 5 fine art directors as well as copywriters who made the master ads equally they come upward out of retirement to “Re: Brief” their classic campaigns: Harvey Gabor (Coca-Cola’s “Hilltop); Amil Gargano (Volvo’s “Drive it similar y'all loathe it”); Paula Green (Avis’ “We endeavour harder”); as well as Howie Cohen as well as Bob Pasqualina (Alka-Seltzer’s “I can’t believe I ate the whole thing”). While major shifts inwards technology scientific discipline pick out reshaped the advertising business, equally nosotros learned from our heroes of the past, the basic tenets of storytelling haven’t changed. We flora these icons’ ideas, wisdom as well as passion for nifty advertising inspiring as well as promise y'all practise equally well.
For to a greater extent than details on Agency Blog.
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