Learn Ads Integrity Alliance: Working Together To Struggle Bad Ads

Today StopBadware is announcing the formation of an manufacture partnership to combat bad ads. We’re pleased to endure a founding fellow member of the Ads Integrity Alliance, along alongside AOL, Facebook, Twitter as well as the IAB.

Since its beginnings inwards 2006, StopBadware has enabled many websites, service providers as well as software providers to portion real-time data inwards guild to warn users as well as significantly eliminate malware (such equally viruses, phishing sites as well as malicious downloads) on the web. We believe that the Ads Integrity Alliance tin flame brand a similarly of import contribution to the destination of identifying as well as removing bad ads from all corners of the web.

In 2011, Google lonely disabled to a greater extent than than 130 i K m ads as well as review ads as well as too run across the numbers over time. Other players inwards the manufacture too convey pregnant initiatives inwards this area. But when Google or closed to other website shuts downwardly a bad actor, that scammer oft exactly tries to advertise elsewhere.

No private describe of piece of job concern or police enforcement means tin flame single-handedly eliminate these bad actors from the entire web. As StopBadware has shown, the best fashion to tackle mutual problems across a highly interconnected web, as well as to motion the whole spider web forward, is for the manufacture to run together, ready best practices as well as systems, as well as brand data sharing simple.

The alliance led yesteryear StopBadware volition aid the manufacture struggle dorsum together against scammers as well as bad actors. In particular, it will:
  • Develop as well as portion definitions, manufacture policy recommendations as well as best practices
  • Serve equally a platform for sharing data virtually bad actors
  • Share relevant trends alongside policymakers as well as police enforcement agencies
Bad ads cut back trust inwards the spider web as well as inwards online advertising. The spider web puts the world’s data at your fingertips as well as has given everyone a platform to speak, listen, engage as well as unite. The increment that businesses generate from online advertising has enabled an enormous role of this platform. We mean value the spider web is worth fighting for, which is why nosotros strongly back upwardly the Ads Integrity Alliance’s efforts to tackle bad actors who attempt to impairment it.



(Cross-posted on the Google Public Policy Blog)

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